company logo

Help center

Amazon ReviewsGoogle Reviews
All collectionsGetting startedGetting started

Getting started

Quick setup for your Google survey pop-up.

1. General understanding

Google Customer Reviews Flow

Survey Invitation

Survey invitation is an embedded message on the Thank You and Order Status pages invites customers to opt-in for a Google survey, as shown in the screenshot below.

Clicking "Yes" will enable the Google Survey pop-up.

To enable Survey Invitation, see instructions here.

Thank you for your purchase_ - Minimal - Checkout - Google Chrome 2025-04-11 at 1.41.08 PM

Order #1001 - Minimal - Account - Google Chrome 2025-04-11 at 1.46.12 PM

Google Survey Pop-Up

The Google Survey Pop-Up appears after the customer agrees to participate in a survey. If they click Yes, Google will send the survey via email once their order is delivered. If they select No, the Google survey pop-up will simply disappear.

2. How to enable Survey Invitation

  • On your Shopify Admin Panel, navigate to Settings > Checkout > Click Customize to access the Checkout editor.

  • In the top middle menu, choose Thank you or Order status from the dropdown list.

    Minimal · Checkout Editor · Shopify - Google Chrome 2025-04-10 at 4.44.28 PM
  • In the left sidebar, click Sections > select Add app block > select the Appio Google Customer Reviews app block from the available app blocks.

  • After the app block is added to the page, click on the back arrow to return to the left-hand pane in the page editor. Then, drag and drop the block to your desired position.

  • Click Save.

3. Enable Customer reviews via Google in Google Merchant Center

  • Log in to Google Merchant Center

  • Go to Settings and Tools → Additional Utilities

  • Click on Customer Reviews via Google

  • Select “More” to activate the add-on

4. Customize Google survey pop-up

  • Merchant ID

    Enter your Merchant ID exactly as it appears in your Google Merchant Center. This ensures proper integration with the Google Customer Reviews program.

Elise · google-customer-review · Shopify - Google Chrome 2025-04-11 at 11.51.04 AM
  • Schedule Email Send

    This setting determines how many days after an order is placed Google will send the survey email to the customer. Make sure this aligns with your estimated delivery time to maximize response rates.

Elise · google-customer-review · Shopify - Google Chrome 2025-04-11 at 11.52.44 AM
warning icon
Please note that the survey is sent by Google, so there may be a delay in receiving the email - this is due to Google’s process, not ours.
  • Survey Style

    This setting determines how the survey pop-up is displayed on your page.

Elise · google-customer-review · Shopify - Google Chrome 2025-04-11 at 11.54.33 AM
  • Survey Language

    This setting allows you to select the language for the survey. If the language you need is not available in the options, please contact us for assistance.

Elise · google-customer-review · Shopify - Google Chrome 2025-04-11 at 11.55.50 AM

5. Customize Google badge's position

  • Badge Position

    This refers to where the badge will appear on your store's pages. You can choose to show it at the bottom left or bottom right of the page.

Elise · google-customer-review · Shopify - Google Chrome 2025-04-11 at 11.57.57 AM

6. Troubleshooting

There are several possible reasons why the survey invitation may not be appearing correctly on your store, including:

  • An incorrect Merchant ID entered in the app settings

  • An incorrect store URL specified in your Merchant Center

  • Not being enrolled in the Google Customer Reviews program

  • Your store is not meeting the eligibility requirements for the program

  • Errors or conflicts preventing the survey from displaying

For further assistance with app setup, please contact us here. We're ready to help.

7. Note

To learn more about the Google Customer Reviews program, click here.